The Curve Ahead: Discovering the Path to Unlimited Growth
By Dave Power
Published by: Palgrave Macmillan
Pre-order: Publication Date July 29, 2014
Why do growth companies stop growing? And what can leaders do to sustain growth?
These fast-growing businesses are the engines of economic growth and wealth creation, but most fall behind the curve before reaching their potential. Executives are surprised when their business models mature sooner than expected, victims of the familiar S-Curve. Tragically, once-promising companies are often sold by investors too ready to throw in the towel. So what can leaders do to keep moving forward?
To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their business operations and culture using design thinking, prototyping, business model design and other Innovation Power Tools.
The Curve Ahead utilizes the power of storytelling to illustrate its messages. It describes how LoJack and Groupon fell behind the curve, while Amazon, Jawbone, Darn Tough Socks and many others have fueled growth with a series of new S-Curves.
This book will help thousands of mid-sized organizations stay ahead of the curve and discover the path to unlimited revenue growth.
The Curve Ahead is required reading for every growth company executive!
Tom Bogan, Chairman, Citrix
There is so much written about how to turn a startup into a thriving business, but what happens when you have succeeded and are challenged with sustaining your wild success? Dave Power lays it all out clearly in The Curve Ahead, a compelling book, that will enlighten and inspire any growth company executive.
Diane Hessan, Chairman Communispace
The Curve Ahead brings into sharp focus the innovation process we practice every day at Continuum; combining analytical rigor of business logic and design thinking to uncover people centric opportunities and then translating such insights into compelling new product and service experiences. In this book Dave Power clearly illustrates a proven process that, by leveraging the individual skill sets and creative sensibilities of interdisciplinary teams to learn what really matters to people, and then conceptualizing, prototyping, testing and refining new and ever more compelling product and service innovations, leaders can reinvigorate and ultimately revolutionize any business or organization by improving the quality of life of the people they serve.
Gianfranco Zaccai, Founder and Chairman, Continuum Innovation
Every successful company will, at some point, come face-to-face with the opportunities, challenges and dynamics of the S-Curve. The Curve Ahead has been instrumental in helping Ping Identity understand and improve our innovation strategy for growth.
Andre Durand, CEO, Ping Identity
While plenty of business books focus on the entrepreneurial start or the big exit, The Curve Ahead examines what is possibly the hardest challenge executives face: sustainable growth. Power offers powerful and pragmatic advice on how to integrate innovation into the lifeblood of a business.
Meg O’Leary, Founder, Inkhouse
The Curve Ahead lays out a powerful framework for creating sustainable growth…[Dave] Power draws on a 25 year career as a executive, investor and advisor to growth businesses to provide a thoughtful and compelling roadmap for growth company managers confronting the challenge of driving new growth opportunities!
John Hayes, Great Hill Partners
A “must read" for the CEO that discovers that the engine that fueled early stage rocket ship growth is slowing down.
Janet Kraus, CEO, Peach
The Curve Ahead exposes one of the weaknesses we often see in Mid-Market growth companies worldwide: No systematic process to create new offers (products, services, or business model innovation) to fuel growth 3 to 5 years into the company's future. Dave draws on his experience as a CEO, Venture Capitalist, and astuteness as a Marketing professional to guide leaders in creating an innovation rhythm in their companies.
Keith Cupp, President, Gazelles International Coaching Association
The Curve Ahead is a handbook for Massachusetts entrepreneurs who want to build successful businesses and fuel our innovation economy.
Tom Hopcroft, President, Mass Technology Leadership Council
Amazon "Best Books of the Month" Business and Leadership - July 2014
Advance Praise for The Curve Ahead:
"The Curve Ahead is a unique book that focuses on the growth challenges of mid-sized companies. Dave Power draws on a lifetime of experiences to show growth company leaders how to sustain growth over time by building innovation into the rhythm of business operations."
Eric Schmidt, Executive Chairman, Google
"It is a Have Lunch or Be Lunch world out there. The Curve Ahead reveals what the most successful CEOs have learned: you need to find your next S-Curve if you want to keep growing.”
Scott McNealy, Chairman, Wayin, and
Former CEO, Sun Microsystems
"Successful growth companies never stop searching for the next innovation. Entrepreneurs who want to build more than a one-product company need to read The Curve Ahead."
Vinod Khosla, Khosla Ventures
The best companies of our generation aren't one hit wonders; they are constantly innovating on behalf of their customers. The Curve Ahead identifies tangible ways executives can leverage data and customer engagement to see around corners and achieve the entrepreneur's holy grail: ongoing and sustained growth for the long haul.
Brian Halligan, CEO, Hubspot
Essential reading for anyone who wants to take their business to the next level. Two giant likeable thumbs up for this must-read!
Dave Kerpen, NY Times Bestselling Author, Likeable Business You rule!
“Dave Power’s The Curve Ahead gives us a thoughtful presentation and an excellent practical guide to keeping new companies on their growth path as well as helping re-invigorate companies that have stumbled on the way. Dave reminds us all that continued growth always involves anticipating what will make you successful in the future and then doing the work—across the organization-- to make that future actually happen.”
Joe Lassiter, Faculty Chair of the Harvard innovation Lab, and Heinz Professor of Management Practice, Harvard Business School
The only thing that matters in business is growth and any company that stops growing is dead - particularly if you are a small or mid-size company. Dave has done an excellent job of explaining how and what others have done to sustain growth for the long term. For those who don’t want to read a dozen books on growing their business, The Curve Ahead is a great, ease to read, primer on thinking about how to grow a business.
Omar Hussain, CEO, Imprivata
The journey from success to sustainable success does indeed require a complete rethink of your business and unlike your past, new products and services will not get you there alone. You must listen to your customers and follow them into new market spaces. Doing this well allows you to bridge together a series of S curves that can carry you for decades. The Curve Ahead is a must read for those trying to get unstuck so you can reach the next level.
Hunt Lambert, Dean, Harvard Division of Continuing Education and University Extension
The Curve Ahead should be a guidance system for all entrepreneurs who have seen early success but must now scale their company to fulfill their original dreams.
Larry Bohn, General Catalyst Partners
For Entrepreneurs: read The Curve Ahead to make sure your growth strategy outlives your current business model.
David Skok, General Partner, Matrix Partners